In the realm of marketing, understanding the distinction between branding and advertising is essential. Today, I’ll share my take on this topic, drawing inspiration from Seth Godin’s insights while tailoring it for businesses, particularly small to medium-sized enterprises (SMEs). Advertising: Measurable Marketing Advertising is the…
Keeping a team motivated can be a challenge at the best of times, let alone during a global pandemic and what feels like never-ending lockdowns. Whether you have a small team or part of a large organisational team, keeping them motivated will not only help…
What gets measured gets managed… Do you have key performance indicators (KPIs) set within your business? Or do you struggle to know what you should be measuring or How to set KPIs? Key performance indicators are critical to the success of a business. They are…
Are you making excuses in business? At the beginning of each year, you probably feel enthusiastic for the year ahead. You [hopefully] set some goals for your business, communicate these with your team, and get ready to start actioning those tasks to reach your goals. However,…
