The Worlds #1 Business Growth System
The 6 Steps to a Better Business That Can Work Without You.
The ActionCOACH 6 Steps System is the “World’s #1 Business Growth System”.
The system is a structure for growing your business that has been tried and tested over 30 years with 100s of thousands of businesses in over 70 countries.
The ActionCOACH 6 steps system is a methodology to create a commercial profitable enterprise that works without you.
It deals with the many challenges that business owners today and one of the most important ones is time. The system teaches business owners how to structure the business so that it can work without the business owner. This allows the business owner to focus on growing their business, or allows the owner to spend more time with their family, or takes the business from being a job to being a sellable asset by increasing the profit multiple valuation.
Step 1 Mastery
The bottom step of the 6 steps is mastery. At this step the business owner focuses on four key areas to the business.
Destination Mastery
The is about getting direction of where the business owners is going first personally (Focus on Growth, Spend More Time with Family, Sell the Business or all of the above) and then getting clarity on where the business needs to get to to deliver that. It focusing on 5 year Planning, 12 Month Planning, Quarterly Planning, Vision, Mission, Culture and Motivation.
Money Mastery
This is about getting to grips with the financials and numbers in the business, after numbers are the language of business. This area focusses on Profitability, Cashflow and Key Performance Indicators to be able to measure the performance of the business objectively and see the impact of the strategies that we will implement on the bottom line.
Delivery Mastery
This is about creating consistent delivery of Sales and Service throughout the business to get the company ready for growth. Consistency of delivery and great customer service is what we are looking for here with the aim of getting as much repeat customers and referrals as possible, as well as reducing the amount of costly errors. Repeat customers directly have an impact on profit, and referrals are the cheapest and best source of leads a company could ever wish for. Reducing the number of mistakes when you are smaller then reduces the amount of mistakes you make as you grow.
Time Mastery
One of the biggest challenges a business owner will face is ‘Time’. There are so many things to do with not enough time to do them. This area of the 6 Steps looks to improve the way the business owner and their team are investing their time with the aim of increasing productivity and profitability whilst reducing stress and burn-out.
Step 2 Niche
The Second Step on the ActionCOACH 6 Steps is call Niche and is all about Growth.
The first step was all about getting the business stable and ready for growth scale and the second step is about starting that business growth. This area of the 6 steps focuses on 5 key areas to growing the top line revenue and bottomline profit in any business.
Lead Generation
Increasing the amount of leads that come into the business and getting World Class at Marketing, Understanding Marketing Plans, Marketing Budgets and Marketing Spend.
Conversion Rate
This is about converting more leads into customers so this area is about building a Sales Process that converts consistently so you can hire sales professionals to run the process as you scale giving you a constant cost per customer.
Average Order Value
This area of the 5 ways in about increasing the Average Value per transaction, whether it be through up selling, cross selling or increasing price. Price has one of the biggest impacts on profitability so this is a huge area to work on.
# Transactions
This area is all about getting repeat custom. In business repeat custom directly equals profit. So there are number of strategies that we work on to increase the number of transactions per customer as well as generating more referrals.
Margins
Every business owner loves making a higher margin in their business. There are many things we can do in business to increase margin and we have over 70 different strategies to increase margin.
Step 3 Leverage
The third step on the 6 steps is Leverage and is all about doing more with less.
They main way to do more with less is leveraging through systems. So we have to systemise the business to increase the leverage in the business that the business owner has. This buys the business owner back their time.
We focus on 4 key areas for leverage in business.
1. People and Education
2. Systems and Technology
3. Delivery and Distribution
4. Testing and Measuring.
The more leverage a business owner can create the greater the result the business owner gets from their effort put in.
Step 4 Team
The fourth Step on the 6 Steps is TEAM. This is just about having a team in place it’s about having the right people on the bus to grow the business. Ultimately you are not going to be running the business. Your goal is to get the business to work so you don’t have to. That means we need to get better quality people, better trained people. It’s not just about getting the team to run the business it’s about getting the team to grow the business.
There are 6 Key to a High Performing Team that we work on.
1. Strong Leadership
2. Common Goal
3. Rules of the Game
4. Action Plan
5. Support Risk Taking
6. 100% Involvement and Inclusion
This is ultimately about getting the business to work so that you don’t have to.
Steps 5 & 6 Synergy and Results
The last two levels are called Synergy and Results.
This is where your freedom kicks in and you get to ‘personal growth and freedom’. All the previous four levels have been to get the business owner working less and the business working better and more profitably. You are then in a position to start investing your profits, or even exit the business either by Sale or by taking a step back or leaving to your next generation.
Most business owners are looking for a silver bullet, but in reality there is not silver bullet that is going to double your business. But but there is 50 or 100 things that are you can do that can have a 1% or 2% impact over a couple of years that lead to doubling or tripling our even quadrupling your business.
