Let’s Talk Results…

650% Increase in Profit
There are things that you learn through ActionCOACH that just aren’t taught to you on the streets or by your peers or bank manager, college or university. ActionCOACH to me is just a fully bona fide university of business and the tools can be picked up very quickly and implemented straight away.
No hesitation in saying, jump on board and do it.
Paul, CEO – Perfect Shutters Ltd



“400% increase in revenue”
Business and life before coaching was like paddling in treacle, a lot of frantic movement without the ability to get anywhere fast.
I’d say the investment in coaching is one thing we worried about but not only has it more that paid for itself 10-fold but the business is a completely different animal to that of 10 months ago. We’ve grown from 5 staff to 10 staff and not only are we recruiting but we have also doubled our turnover. If you’re looking to be coached, I’m happy to explain the reasons why you should take the plunge.
Paul, Managing Director – Mersey Garages 



“650% increase in revenue”
Coaching is  about having someone to answer to and keep you on the track you want to achieve. Before coaching it ‘felt’ productive but very much shooting from the hip. Reactionary without really planning strategically for the future.
If you’re thinking about getting a business coach, my advice would be do it. It’s not a question of, “Can I afford it?”, “Is now the right time?”, “I’m doing fine on my own!” it’s about having someone to answer to and keep you on the track with what you want to achieve. I would, and do, recommend it to everyone and Luke is the man to do it!
Adam, Co Founder – Archiphonic

“2500% increase in profit”
Before coaching, the business was vulnerable due to lack of any real structure, even though it was very profitable there was no real plan and everything hinged upon unreliable people who couldn’t be trusted. I was constantly concerned about the level of pipeline business.
The business has grown over 1000% in 6 months; we have started to systemise all aspects of the business employing people in the relevant roles to drive the company forward. This time last year there were 2 members of staff now we have 27 members of the team, there are plans to employ at least another 10 in the next few months.
Working with Luke is the best investment I have made for my business, the cost compared to the potential gain is minimal. Although I’m aware you only get out what you put in. After all this program is called Action COACH take action, action action.
Craig – Mersey Eco Grants
“I’ve made enough money to also start investing in property and have just secured my first development to turn a large property into 15 apartments”
I have been working with Luke for the past year now and my business has gone from strength to strength. The main reason for this is Luke’s honesty and attention to detail which have proved invaluable in my own growth as a business owner.
Before working with Luke I had a B2C boiler company which was ticking over. I now have a commercial heating contracts company and a standalone repeat servicing business which generates recurring revenue.
“I’ve also made enough money to start investing in property and have just secured my first development to turn a large property into 15 apartments”
If you are looking at taking the next step with your business then getting a coach is definitely the way to go and I have no hesitation in recommending Luke Kay.
Stephen, Managing Director – CBQ Heating LTD 

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Our Tools

Why Should You Focus on Building Value?
Building the value of your company gives you a killer advantage in the game of life. You can choose to sell if you get an outlandish offer or sleep well at night knowing you could sell.
The hallmark of a valuable company is one that runs without you, which means if you can create a business that’s built to sell, you also have the option to hold on to it without the stress of running your company day-to-day.
A valuable business is also a sought-after asset making it more likely that you get an unsolicited offer for your business. This gives you negotiating leverage when you decide to sell.
Get Your Value Builder Score
This requires completing a 13-minute questionnaire that allows you to look at your business as an acquirer would. You’ll get your score on the eight factors professional buyers look for and an action plan for how to improve your score on each.
Cashflow is the biggest killer of businesses, yet many business owners are unable to accurately calculate their net cashflow.
Generally its because there are so many other factors to focus on; tomorrow, profit, sales, customers. Not so much focus goes on working capital and how that translates into net cashflow.
Having a simple and manageable set of figures that link to the performance of the business both at  a profit level and at the operating cashflow level.
ActionCASH is a tool which allows you to do that and to look forward rather than back.
It will help you to…
  • make the complex simple
  • understand the drivers of profit and value in your business
  • improve your profit, cash flow and business value
  • view the financial impact of decisions in advance… and in doing so decide on the appropriates strategy for growth
  • review your financial performance at a far superior level
  • communicate your financial story to non-financial people
Great businesses are built from great business plans
The reality is most business owners spend longer planning their holidays than they do their business… so why is that?
Here’s the most common reasons we’ve found:
  1. Too busy working ‘in’ their business to have time to work ‘on’ it
  2. They’re not sure how to write a great business plan
  3. They’re expecting it to cost at least £5,000 to get a great plan written
  4. Worried about weeks of business disruption while the plan’s created
All of these are understandable reasons, but the good news is ActionCOACH has addressed them.
ActionPLAN allows the business owner to:
  • Develop a brilliant plan for your business
  • Track actuals vs forecast and refine plan
  • Increase the value of your business
Because great businesses are built from great business plans …
You can now develop a brilliant plan for your business in a couple of days with the help of a local ActionCOACH Business Growth Specialist. And the investment is as little as £2k. What’s more, the planning process will transform your business knowledge, increase the value of your business and facilitate an accelerated pace of growth for your business.
With ActionPLAN, you’ll have your very own online business plan complete with cash flows, key business drivers and metrics as well as proven strategies to grow your business. The software enables you to compare projections with month-by-month realities as you execute your plan, and make adjustments as needed along the way.
DISC Profile
Learning Styles Assessment
As the world’s most popular behavioural assessment tool DISC offers a simple, practical, easy to remember and universally applicable model. It provides insight into four primary behavioural tendencies and emotions. It explores how these come together in a personal blend of style to create your very own DISC style.
Benefits of Learning and Applying DISC
The DISC Assessment and Report makes it easy to identify and understand our own style, recognise others and cognitively adapt to different styles, and develop a process to communicate more effectively with others.
DISC Assessments Can Help You and Your Team:
  • Understand how to respond to conflict, what motivates you, what causes stress and how you solve problems
  • Improve working relationships by recognising the communication styles of other team members
  • Minimise conflict and improve team performance
  • Develop stronger sales skills by identifying and responding to customer styles
  • Manage more effectively by understanding the personalities and priorities of employees and team members
  • Become more self-knowledgeable, well-rounded and effective leaders
People generally make the mistake of assuming that others interact and think the same way they do, and many of us grew up believing in The Golden Rule: treating others the way you would like to be treated. Instead we encourage another practical rule to live by – what Dr. Tony Alessandra calls The Platinum Rule®: to treat others the way THEY want to be treated.


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Perfect Shutters Growth Story

See how working with ActionCOACH Luke transformed Perfect Shutters into a business that was built for growth.
With Luke’s guidance, Perfect Shutters have increased their sales by 20%, with a 45% increase in gross profit and a 30% increase in net profit.

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ActionCOACH - Luke Kay
The Cotton Exchange Building
Bixteth Street
L3 9LQ